When your Property Manager suggests professional marketing for your investment property, they are making the suggestion for a very good reason – to get your property leased faster.
As is the case with properties listed for sale whereby well-marketed properties almost always sell faster than those that lack the marketing edge, the same is true for properties listed for lease. Why? It’s all about standing out from the competition and appealing to the right audience (buyers in the case of properties for sale and tenants in the case of properties for lease).
For example, featuring professional photos as part of your online marketing campaign will ensure your property stands out from all the other properties your potential tenant is comparing it against. A floor plan is another addition we recommend to make your property ad stand out from the rest. A floor plan allows tenants to view the layout of your property, which enables them to quickly determine their suitability for the property. And last but not least, professional marketing should include well-written copy in which all the features of your property are comprehensively listed, ensuring potential tenants have all the information they need to make a decision. Full disclosure is best! Consider this option and reap the benefits.
In short, professional marketing that showcases your property’s best features will capture the attention of more potential tenants so it really does pay to invest in it. What’s more, professional marketing not only helps minimise vacancy periods by getting your property leased faster, but experience tells us it may also help to generate a higher rental return. All these advantages ensure that any additional marketing costs are quickly recovered.