Ensuring your property listing looks attractive to prospective tenants is a key part of leasing your property quickly. While it may seem like an extra expense, getting your property professionally staged is a great way to help prospective tenants feel at home as soon as they look at your property. In this article, we share some key factors to consider when staging a rental property.
While real-life staging has its place, particularly if you’re marketing a prestige property, virtual staging is a great alternative.
Don’t break the bank
Staging a property doesn’t necessarily mean you need to spend lots of money. If you’re currently living in the property you’re going to rent, you could rearrange the furniture, remove personal items and declutter so prospective tenants feel at home. Alternatively, if your property is tenanted, you could wait until the property is vacant and hire a staging service. A real-life staging service can be costly, so a virtual staging service is also another great option.
Consider real-life vs virtual staging
Virtual property inspections and tours became critical in 2020 as COVID-19 made it more difficult to view properties. While real- life staging has its place, particularly if you’re marketing a prestige property, virtual staging is a great alternative. All you need are photos of your property when it’s vacant, and a virtual staging service will professionally edit the photos to add furniture and homewares. Not only will this make your property advertisement appealing, but it will show prospective tenants how they can set up their home without the expense of a real- life staging service.
Understanding the difference between property staging and interior design
It’s important to remember that staging your property can only improve your home’s look through decluttering, depersonalising, effective furniture placement and well-placed homewares. In contrast, interior design may also consider potential changes to the home’s interior building elements, such as walls and large fittings and fixtures. Of course, interior design also has its place, but you may want to factor that into renovations to your property when it’s tenanted, so it provides a tax deduction.
Remember: modern looks for mass appeal
To lease your property as quickly as possible, your property needs to appeal to lots of prospective tenants. When you’re staging a property, it’s a risky time to get quirky with design and homewares.
Instead, keep decor and furnishings neutral and modern. You could opt for popular design aesthetics such as minimal Scandinavian design, a coastal Hamptons look or an urban and industrial feel.
Property staging may seem like a consideration you only need to make when you’re selling a property. However, in a competitive rental market, it’s important that you attract lots of quality potential tenants. Staging a property that looks and feels like home is a great first step in this process. And remember, you don’t need to spend too much just because you stage a property, especially if you opt for virtual staging.